On Sunday, October 30, 1938, millions of radio listeners were shocked when radio news alerts announced the arrival of Martians. Many people ran out of their homes screaming while others packed up their cars and fled. Before the era of T.V., people sat in front of their radios and listened to music, news reports, plays and various other programs for entertainment. In 1938, the most popular radio program was the "Chase and Sanborn Hour" which aired on Sunday evenings at 8 p.m. The star of the show was ventriloquist Edgar Bergen and his dummy Charlie McCarthy. Unfortunately for the Mercury group, headed by dramatist Orson Welles, their show, "Mercury Theatre on the Air," aired on another station at the very same time as the popular "Chase and Sanborn Hour." Welles, of course, tried to think of ways to increase his audience, hoping to take away listeners from the "Chase and Sanborn Hour." For the Mercury group's Halloween show that was to air on October 30, 1938, Welles decided to adapt H. G. Wells’ well-known novel, War of the Worlds, to radio. Radio adaptations and plays up to this point had often seemed rudimentary and awkward. Instead of lots of pages as in a book or through visual and auditory presentations as in a play, radio programs could only be heard (not seen) and were limited to a short period of time (often an hour, including commercials). On Sunday, October 30, 1938 at 8 p.m., the broadcast began when an announcer came on the air and said, "The Columbia Broadcasting System and its affiliated stations present Orson Welles and the Mercury Theatre on the Air in The War of the Worlds by H. G. Wells." Hours after the program had ended and listeners had realized that the Martian invasion was not real, the public was outraged that Orson Welles had tried to fool them. Many people sued. Others wondered if Welles had caused the panic on purpose. The power of radio had fooled the listeners. They had become accustomed to believing everything they heard on the radio, without questioning it. Now they had learned - the hard way.
The codes and conventions present throughout the drama, was the use of a formal address towards the listener, which in some respects commands a sense of authority over the listener. Another convention was the typical sound effects, such as the cannon firing, and the capsule sliding open, which all added to the atmosphere. The accent of a majority of the characters was central American, with the dialect being stereotypical of early 1930's America. Overall the codes and conventions used are done to entice the listener. For all they knew, these series of events were believed to be really happening.
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