Research: The Effectiveness of Radio Today

It can be argued that young people nowadays listen more to the radio via the internet than by any other source, with the conventional AM/FM radios receiving less than 20 hours of listening via them per week.

So yes, to an extent, it would seem as if the radio is slowly dying out, with the enabling for more and more 15-24 yr olds to utilise the internet as a means of listening.

The benefits of radio production over television production are that: There is a higher level of control here, in the sense that radio presenters can have structured scripts in front of them, as no one else can see them, whereas TV presenters must learn the script before going on-air, and pray that they make no mistakes.

Hopefully, as we have scripted the entire drama, we shall have it presented in front of us during the recording. If there are any mistakes that we make during the recording process, we can edit them out, or simply record over them electronically.