Evaluation: How effective is the combination of your main product and ancillary texts?

I had originally hoped that the three products would all work together, in a way that would really sell our radio drama, and attract a large audience of listeners. In terms of marketing, I feel that the advert must go out first, catching people's attention, and givng people minimal information about the drama. This is the main reason why my advert is so vivid. A few weeks after the advert has been placed I would check feedback, and then place the feature in the radio times, several months before the drama is to air. I feel that if the poster evokes a response from the audience, they shall be intrigued to read the article. The long wait here shall hopefully increase the suspense and anticipation of the audience for the drama. The more the release is prolonged, the more they shall no doubt want to hear it. Though there is always the issue that if it is prolonged for too long, listeners may have forgotten about it when it is released.

   The poster will act as the 'enticer', its colourful and interesting deisgn shall hopefully 'rope' listeners in. The feature shall then give a detailed overview of what the drama is about, whilst intriguing the listeners. The drama will then hopefully be successful, and have a great impact on our audience. From our audience feedback, we got the impression that many of the people liked strong narratives, a disruption of the equilibrium, and well-liked characters. This was a point we made evident with our piece, having 3 main well-liked characters, with one antagonist, causing a disruption of the equilibrium. However, the equilibrium for our drama is never put straight, as the drama ends with humanity's last survivor wiped out. The Scottish accent that Nick has was also pointed out via the audience feedback as being quite comical. We decided however, that the accent had to portray a sense of unjust Scottish pride, and as such, felt no need to change it.